FOUNDER STORY
CHARMS a preferred beauty care and cosmetic solution provider with tested and proven result in South East Asia. CHARMS received many awards for their excellence brand.
Mrs. Nur Bashirah Hussin
Founder of CHARMSFROM A SMALL BEGINNING TO A BIGGER PURPOSE. She started with little more than a dream, determination and the courage to begin. Today, Nur Bashirah Hussin stands behind CHARMS, a Malaysian halal beauty brand built on research, innovation and trust. But her greatest journey has never been about building a company alone. With her roots in academia and industry, she has dedicated her journey to connecting knowledge with real-world solutions bringing research from universities into products that serve consumers and create opportunities for others. From entrepreneurship to research, from the classroom to the marketplace, her story is a reminder that where you begin does not determine where you can go. She built CHARMS not just to create beauty, but to create possibilities.
Company:
- 2020-Present MDC Asia Link Berhad,Showme Eduwave Berhad.
- 2020-Present Charms International Sdn. Bhd.
- Education 2009 Master Degree in Econometrics – University Kebangsaan Malaysia
- 2006-2007 Jabatan Perdana Menteri – Economics Department.
- 2007-2015 Economics Lecturer -University Technology Mara.
- 2016-Present Founder & CEO Fasyeera Empire Sdn.Bhd.
Achievements
- Consumer Participation and Effectiveness of the No Plastic Bag Day Program in Malaysia.
- Public Participation and Effectiveness of the No Plastic Bag Day Program in Malaysia who consumes fresh fruits in Malaysia.
- Nona Superwomen Awards – Best Safe Use And Dermatologist Tested Skincare Award 2020.
- 100 Top Young CEO Of Women In Business 2019.
- Richwork Titanium Most Celebrated Titanium 2018.
- The Best Integrated Marketing Sifubads All Star 2018 Award
- Woman Entrepreneurs of the Year 2017.
- The most outstanding Brand Award Annems Leadership.
- 8th Muslim world biz 2017 Exhibition and Conference.
- Best Entrepreneurs ( in conjunction with gala dinner Malindo International Entrepreneurs Award 2016).
- 7TH Muslim world biz 2016 Exhibition and Conference.